About BrandFulcrum
BrandFulcrum is a Seattle-based media company providing niche content and unique online experiences.
Our Web properties cover a wide range of topics and employ a variety of technologies. We strive to make every visit to every one of our developments an informative, entertaining and valuable experience.
From concept to delivery, our product development process ensures that we create appropriate, quality products capable of delivering significant and sustained revenue streams. This development process starts at the domain name level—we make all domain acquisitions based on three key factors:
Our excitement about a domain name
Our enthusiasm for the topic represented by any particular name—as well as for the name itself—is the most crucial element. Is the topic area one in which we have knowledge? What ideas can we generate about what to present and how to present it?
If we can't get jazzed about a name's potential, how can we expect to generate excitement from our visitors?
Market demand
Who wants to create a product nobody cares about? Not us. We use standard tools to verify demand through metrics such as search volume, cost-per-click and advertiser competition on the domain's innate search terms. If demand is there, we're confident in our ability to deliver in a way that will be well received.
Existing resources and low domain development costs
We create a lot of new content, and a lot of new code. We like it, though, when we can look at a name and have an instant feel for how we might repurpose content and technology we already own. That also means that, when we do create new resources, we create them to be as flexible as posible, with the expectation that we will reformat them for later use.
We enjoy what we do, and we enjoy profiting from what we do. And we really like knowing that you enjoy what we do—we hope to see you stopping by one of our Web sites soon.